In terms of controlling, what does it involve?

Controlling within the context of business operations primarily involves setting and evaluating plans to ensure that an organization is moving toward its goals effectively and efficiently. This process includes monitoring performance, comparing actual results with planned objectives, and making necessary adjustments to keep operations aligned with strategic aspirations.

By setting clear plans, organizations establish measurable standards and objectives. Once these are in place, the evaluation process allows leaders to assess progress and identify any deviations from the expected outcomes. This ongoing evaluation helps in correcting course when necessary, ensuring that resources are allocated effectively and that the organization remains on track to meet its operational targets.

The other options, while important aspects of business operations, do not encapsulate the essence of controlling. Feasibility studies help determine the viability of a project or plan. Training staff is crucial for enhancing skills and productivity but does not specifically relate to the monitoring and assessment aspect of controlling. Market research is essential for understanding the business environment and consumer needs but is not inherently a part of the controlling function in management. Therefore, setting and evaluating plans is the core activity involved in effective controlling.