What term refers to the information that is gathered for analysis?

The term that refers to the information gathered for analysis is "data." In a business context, data consists of raw facts and figures collected from various sources, which can include numbers, text, or measurements. This data is the foundational building block that can be analyzed to generate insights, inform decision-making, or identify trends.

In contrast, "information" refers to processed or organized data that has been interpreted and presented in a way that makes it meaningful and useful. "Statistics" denotes specific mathematical results derived from data analysis, often used to summarize or interpret data sets. Lastly, "details" are specific pieces of information that provide additional context or depth but do not encompass the broader concept of data. Thus, in the context of gathering information for further analysis, "data" is the appropriate term.