Which term refers to the act of influencing people to achieve business goals?

The term "leading" refers to the act of influencing people to achieve business goals effectively. Leadership involves guiding and motivating a team or organization towards a common vision or objective. It is not solely about giving orders or making decisions; rather, it encompasses inspiring individuals, fostering collaboration, and creating an environment where individuals feel empowered to contribute to the success of the organization. Effective leaders understand their team's strengths, communicate clearly, and align their efforts towards achieving strategic goals, thus influencing behavior and driving results.

The other terms, while related to business operations, do not focus specifically on the aspect of influencing people. "Negotiating" involves discussing terms and making agreements, "managing" encompasses organizing and overseeing resources and processes, and "coordinating" refers to synchronizing activities within teams or departments. In contrast, leading primarily emphasizes the interpersonal aspect of guiding and influencing individuals and groups to pursue shared goals.